The Proof Is in the Pudding. Staging Works. Preparation Pays
- Kim Cotton
- 2 days ago
- 2 min read
Every seller wants top dollar, but getting there takes more than a quick “list it and hope for the best” approach. Homes that are clean, bright, neutral, and thoughtfully staged consistently outperform those rushed to market.
Kim Cotton and her business partner Jordan Breasseale see this play out all the time. One recent example came from Jordan’s own home in Bolivia NC. Instead of hurrying the listing, her family moved out, repainted, decluttered, and staged the home with purpose. Kim and Jordan priced it correctly and hired professional photography that made the home shine.
The listing hit the market on a Thursday and showings began immediately. During the Saturday open house, three sisters walked in and said they wanted to see if the home was truly as beautiful as the photos. It was. That same night, the property went under contract. It closes today.
This is what preparation does.
Many sellers stage just for photos, then let clutter, bold colors, and daily-life chaos take over once showings start. Buyers notice. Photos get them in the door, but the in-person experience is what seals the deal.
Not everyone can move out, but anyone can declutter, brighten rooms, add neutral bedding and shower curtains, and keep the home genuinely clean. These simple, inexpensive steps directly increase appeal and profit.
Sellers who want the strongest results should lean on Kim and Jordan. They guide homeowners through every step of getting a property show-ready so it sells faster and for a higher price. Sellers just need to maintain that look once the doors open.
If you’d like a seller consultation or want to know how to prep your home for the market, reach out to Kim or Jordan. They’d love to partner with you and help you get the best possible return.
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