The Truth About Selling a Home Right Now in Brunswick County, NC

If you’re thinking about selling a home in Brunswick County, whether that’s Southport, Oak Island, Bolivia, or one of our surrounding coastal communities, you’ve probably noticed the market feels different than it did a few years ago.

That’s because it is.

There’s a lot of noise out there. Headlines. Social media opinions. Neighbors sharing advice based on a market that no longer exists. So let’s talk about the truth of selling a home right now in our local market.

This isn’t a bad market. It’s a more balanced one.

Truth #1: 2022 Prices Are Not Today’s Prices

One of the biggest adjustments sellers in Southport and Oak Island are facing is letting go of peak pricing from 2021 and 2022. That market was fueled by ultra-low interest rates, limited inventory, and buyers willing to compete aggressively.

Today’s buyers are still active in Brunswick County, especially for well-maintained homes and coastal properties, but they are more calculated. They’re watching rates, comparing listings, and taking their time.

Homes that sell now are priced for current market conditions, not past ones. That doesn’t mean values have collapsed. It means the market has normalized.

Correct pricing from day one sets the foundation for a successful sale.

Truth #2: Days on Market Look Different Now

Longer days on market are common right now, especially in coastal areas like Oak Island, where buyers often compare second homes, vacation properties, and primary residences.

Buyers are no longer rushing. They’re doing second showings, asking questions, and weighing options. A home can still be priced appropriately and take longer to sell than it would have a few years ago.

Days on market alone don’t tell the full story. Strategy, presentation, and adjustments matter far more than speed.

Truth #3: Pricing High to “Test the Market” Usually Backfires

This is the biggest mistake I see sellers making across Brunswick County.

Listing too high with plans to reduce later often results in fewer showings and missed momentum. Buyers today recognize overpriced homes quickly and either skip them or wait for reductions.

The strongest buyer interest happens early. When a home is positioned correctly from the start, it attracts attention, showings, and stronger offers.

Chasing the market down is far more costly than pricing strategically up front.

Truth #4: Homes That Sell Have a Plan

Homes that are selling in Southport, Oak Island and Boilvia right now all have one thing in common. A plan.

They are priced realistically.They are clean and well prepared.They are marketed professionally.And the sellers are open to smart negotiation.

Homes don’t sell by accident in this market. They sell because there’s a clear strategy behind them.

The Bottom Line for Brunswick County Sellers

This market rewards honesty, preparation, and thoughtful pricing.

If you’re considering selling a home in Brunswick County, the best thing you can do is get a realistic understanding of today’s buyer behavior and position your home accordingly.

With the right approach, selling right now can still be a strong and successful move.

Thinking about selling in Brunswick County, Southport, or Oak Island?

Before you list, get a clear picture of:

• What homes like yours are actually selling for

• How long buyers are taking to make decisions

• What pricing and presentation strategies work in today’s market

📍 I provide honest, data-driven guidance so you can make confident decisions without guesswork.

👉 Request a no-pressure home value and selling strategy by emailing kim@therealkimcotton.com.